The most wonderful time of the year is approaching, and with it comes the opportunity for retailers to make a festive impact on their customers' celebrations. As the holiday spirit fills the air, the significance of stocking up on exciting soft drinks for Christmas 2023 cannot be underestimated. Beyond the traditional trimmings, these effervescent delights have the power to not only quench thirst but to also add an extra layer of magic to the season's gatherings and festivities.

Our tips for using soft-drinks to maximise your in-store festive activities:

Create an Enhancing Festive Atmosphere: Christmas is a time of joy, togetherness, and celebration. You have already put the work in to adorn your retail space with shimmering decorations. Try utilising a diverse selection of soft drinks that are visually appealing to add to the holiday tone and create an atmosphere of celebration.

The colourful array of options from La Mortuacienne, or the glacial sculptured bottle from Icelandic Glacial can instantly catch the eye and make customers feel the excitement that comes with the season.

And, let's not forget the heartwarming aroma of mulled wine!

Including mulled wine in your festive soft drink lineup can add a touch of tradition to your store's ambience. Schwartz Mulled Wine & Cider can inspire customers to recreate those cherished moments in their own homes.

Catering to Varied Tastes: Just as every family has its own cherished Christmas traditions, individuals have unique preferences when it comes to beverages. Some might be looking for traditional flavours that remind them of past celebrations, while others might be excited to try something new and unconventional.  

By offering a wide range of soft drinks, retailers can cater to diverse tastes, and ensure that everyone finds a beverage that resonates with their holiday spirit. Try Cacaolat, delicious as a chilled beverage, but can also be heated up for a cosy hot chocolate or delve into the iconic US flavours or Root Beer and Cream Soda from Virgil’s.

Elevating Social Gatherings: Christmas is synonymous with gatherings, parties, and reunions. These events can demand a variety of beverage choices to accommodate different preferences and age groups. Having an assortment of exciting soft drinks ensures that every guest, regardless of their beverage choice, feels valued and part of the festivities.

The right soft drinks can also be used to elevate your favourite mocktails and cocktails. If your customers love a Bloody Mary (Google saw an 88% increase in Bloody Mary Searches in Dec 22 Vs Nov 22) they must try the Bloody Caesar made with Clamato, an exciting take on a classic Christmas cocktail.

Adding a Touch of Luxury: The holiday season often brings a desire for indulgence. Premium and artisanal soft drink options, such as La Mortuacienne, can provide a touch of luxury that complements the specialness of the occasion. These beverages, crafted with unique flavours and high-quality ingredients, can become a delightful treat that customers eagerly look forward to enjoying during their holiday moments. Make sure not to forget the water! The Icelandic Glacial glass range adds a touch of sustainable luxury to your customers' Christmas table.

Perfect for Gifting: Christmas is a season of giving, and what better way to spread joy than through thoughtful gifts? Bottles of beautifully packaged can bring a touch of uniqueness and festivity to presents. Bring a magical gift with Flying Cauldron’s Butterscotch Beer – Perfect for that fan of magic you know!

Promoting Early Planning: By stocking up on exciting soft drinks well in advance, retailers not only ensure a seamless shopping experience for their customers but also encourage early planning. The anticipation of the holiday season often prompts shoppers to start preparing early, and having soft drinks available ahead of time can help them feel more organised and ready for their festivities.

CLICK HERE to explore our entire Drinks range.

Posted by: Edward R

Category: Product