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Mrs Elswood, the nation’s number one gherkin brand, is celebrating its 75th year with a modern-day glow-up of its iconic matriarch.
It’s the first Mrs Elswood makeover since the 90s and it brings her up to date for a new generation of pickle fans. She has been given a younger more fashionable look with a sleek hairstyle and new red top which matches the classic green and red brand colours.
The new Mrs Elswood brand look and feel will feature across its
entire iconic range of pickled gherkins including Whole Sweet Gherkins, Sandwich Slices, Dill Spears and Burger Gherkins. The new branding will be rolling into supermarkets from July 2022.
Mrs Elswood gherkins are picked, packed and pickled directly in jars only once a year, when cucumbers, grown under the summer sun are at their best - so it was essential that the brand refresh happened in the new summer pickle season.
