Even if we haven’t quite kept up with our New Year’s resolutions, tea drinking can be a great way of creating good habits and can serve as a positive reinforcement. Sometimes we drink tea as a preferred choice to quench our thirst, other times we simply drink tea as an activity. Whatever the reason, tea drinkers everywhere, rejoice! Here we outline our top 5 reasons why drinking tea is not only great for the body but can be great for the mind too. During these challenging times, we all need a little pick me up. What better way than to enjoy a low calorie, tasty hot drink.
So, what are the top 5 reasons to drink tea?
-
To start the day right
With 50 billion cups of tea being drunk in the UK a year on average*, consumers are looking for different tea moments. Whether that’s being inspired by flavours from around the world or using loose leaves rather than standard tea bags, what better way of starting the day than by drinking an invigorating hot beverage.
-
It’s healthy
The health aspects of tea have been known for a long time, with more attention being on gut health; however the benefits of tea to mental health is gaining momentum and lots of interest from consumers. Self-care is important, and hot beverages can be a great wellness support.
-
To relax
Now more than ever, consumers have a desire for products which contain health benefits and allow them to unwind from daily stresses. Consumers are looking for products which reduce anxiety, stress, fatigue and other symptoms. Already rising attention on mental and emotional health has grown even more as a result of the pandemic**.
-
To break up the day
During these winter days, the evening can feel much longer than the daylight, so having small breaks during the day to have a cup of tea as a reward can help halt the routine. Help your customers take a short break with a premium tea moment.
-
To socialize
What better way to get conversation going than by drinking the nation’s favourite drink, a cup of tea. Even if it’s a virtual cuppa, drinking tea with someone is a great way of spending some quality time. Whether that’s for a small break during the day or a long evening catch up.
Consumers will be looking to recreate the same experience they had from on-premise at home which will aid the premiumisation trend of hot drinks.*** Ready to inspire your customers with relaxing, high quality tea moments?
Why not try the new TATA Tea Gold, the No.1 loose leaf tea in India. This loose leaf superior black tea is a multisensory experience not to be missed. TATA is one of the founding members of the ethical tea partnership.
Click here to shop our Tata Gold Range
Let your customers enjoy the authentic Indian flavours of Tetley Ginger, Masala and Elaichi (Cardamom). Tetley tea comes in 100% biodegradable premium Perflo paper tea bags with no strings, tags or staples and is rainforest alliance certified.
Click here to view our Tetley Tea Range
Sources
*Him survey of 1,207 consumers, August 2019
**Mintel 2021 Global Consumer Trend: Health Undefined
***Mintel Report: Tea and Other Hot Drinks: Inc. Impact of COVID-19, July 2020
Posted by:
Isabella FA
Category:
Product
