For the 2nd year, Mrs Elswood and Delouis are official partners of National picnic week!
Stock up now for Summer to offer shoppers all they need to add flavour and crunch to their summer picnics with Mrs Elswood and Delouis!
On average, UK shoppers picnic at least three times a year, that’s 94 million picnics per year! Picnics are on the rise in the UK, with more people choosing to spend time away from phones and other devices, to spend quality time with friends or family, so it is essential for retailers to offer shoppers inspiration for their Summer ‘al fresco’ eating.
For Mrs Elswood, with its versatile range of pickled cucumbers, this means taking the jars out of the kitchen and putting them on the picnic blanket or BBQ table! The full range of flavours and formats, from Whole Sweet to Sandwich Slices and Hot Dill to Sweet & Sour, will perfectly complement shoppers’ picnic favourites! Mrs. Elswood pickles are a delicious addition to a cheese board, smoked trout and cream cheese sandwich, potatoes salad or as a lobster roll accompaniment!
Explore all Mrs. Elswood recipes here
As official partners of Picnic Week 2018, Mrs Elswood will benefit from a Consumer PR campaign, including recipes development with chef Adam Rawson, a stunt based on a partnership with a baker to create a pickle sandwich and a Social Media campaign with the launch of Mrs Elswood Instagram page @MrsElswood, influencer outreach and advert on YouTube.
For a second year in a row Delouis is coming to add a little luxury to national picnic week! Originally set up in 1885, Delouis’ French gastronomic heritage in combination with the inspiration which is derived from Great Chefs’ recipes allowed the brand to create mayonnaises of premium quality! The range is composed from the freshest natural ingredients, containing no artificial preservatives or flavours and made from free range eggs.
When it comes to versatility and special occasions Delouis’ mayonnaises is the best choice! Its range is consisted from two formats; a 125g jar (Tartar sauce, Béarnaise Sauce and Hollandaise Sauce) and a 250g jar (Mayonnaise and Aioli - Garlic Mayonnaise). All of them constitute the best accompaniment for any type of dish whereas they are ideal for creating delicious snacks and salads! Delouis welcomes the National Picnic Week 2018, by bringing its French gastronomic culture to your favourite Picnic hamper!
