Pretzel Pete

Our Brand Promise

Pretzel Pete, Inc. is a family-owned, Hatboro, PA USA based manufacturer of value-added pretzel products. We have carefully developed our product line to deliver products that go beyond just great taste. Our emphasis on clean labels, locally sourced ingredients, and allergen safe production results in snacks that your customers will feel good indulging in and serving to their family and friends.

We are often asked why our pretzels carry such a robust taste even though we don’t “cheat” with artificial flavours or flavour enhancers like MSG. The answer is actually quite simple.

It’s our process!

At Pretzel Pete we use what is known as a “batch” process. The first step is we create a slurry mixture of the spices and non-GMO canola oil. Once the slurry is ready, it is added into batch tumblers along with the pretzels and they are mixed to allow the slurry to soak through the shell of the pretzel. This ensures that each and every bite of a Pretzel Pete pretzel packs a lot of flavour.

Our process takes a bit more time and effort than that of the big snack companies. They use industrial conveyor systems that spray the flavouring on to the pretzels as they fly by on the conveyor. We like to say it is like the difference between a 5-minute bath and a 10 second shower!

Our Brand Promise Values

  • Small & Mighty – We are a family own and proudly producing in Hatboro, PA USA.
  • No MSG or Artificial Flavours – We create our great flavours “Naturally”.
  • Peanut-free, Tree Nut-Free & Sesame-Free – We manufacture at our own factory where only our pretzels are made.
  • Ingredients You Can Trust – We use only locally grown wheat flour and non-GMO canola oil and malt syrup. No shortcuts!
  • WOW” Flavour – Our seasonings are soaked into the pretzels (not sprayed on!) providing a “WOW” in every bite.

The Man Behind Pretzel Pete

President & Founder of Pretzel Pete, Karl Brown, describes his journey as the company has gradually evolved from a one person company to successful, ongoing enterprise.

Discover what differentiates Pretzel Pete from other snack companies and why you should feel good about eating Pretzel Pete snacks and serving it to those you care about.