Happy Songkran!
Thai cuisine is famous for blending spicy, salty, bitter, sour, and sweet flavours all in one dish. Balancing these flavours is key, as the same five flavours, when mixed in varying proportions, offer 100's of possible taste sensations. Thai Taste offers a range of over 40 lines that only use real authentic Thai recipes, fresh Thai ingredients and formats the UK consumers can cook simply at home.
Through the range, we try to create inclusive, high-quality creations with unique sets of complex flavours for people with diverse diets, cooking skills or even spice level preferences to match any consumer. Our redesigned packaging reflects the vibrancy of Thai culture.
Thai New Year, also known as Songkran, is famous for its water fights, where entire streets are closed and turned into giant water fight arenas! This is to symbolise the washing away of the previous year's bad luck and misfortune for a healthy and prosperous new year.
Find out more on Thai Taste